The S&P 500 remains one of the most reliable long-term investment choices for UK investors. It represents 500 of the largest companies in the United States and provides broad exposure to some of the world’s most influential sectors. Although UK investors cannot buy the S&P 500 directly, they can invest in it through ETFs that track the index. Below is a complete guide on how to invest in the S&P 500 from the UK using eToro, one of the most accessible and beginner-friendly platforms available.
1. Choosing an Investment Platform
1.1 Why Platform Choice Matters
Your choice of investment platform determines the fees you pay, the quality of tools available, and how easy it is to manage your investments over time. For UK investors, selecting a regulated and reliable platform is especially important due to increasing scrutiny from the Financial Conduct Authority (FCA). eToro stands out for beginners because it offers an intuitive layout, transparent pricing, and a simple investing process. It is FCA regulated and includes features like fractional shares, a mobile-first interface, and a built-in community to help new investors learn. Since you’re likely building a long-term position in the S&P 500, choosing a stable, well-supported platform ensures that your investing experience remains consistent and stress-free.
1.2 Why Use eToro in the UK

eToro is a popular choice for UK investors looking to access US markets without complicated account setups. It allows you to purchase S&P 500 ETFs with no traditional commission fees, and the sign-up process is straightforward. You can deposit funds via bank transfer, debit card, or e-wallets, and the platform displays real-time data for every ETF. eToro’s fractional investing feature is especially useful because it lets you start with small amounts, even if an ETF’s price is high. Additionally, eToro’s social trading tools let you monitor other investors’ strategies and learn how they build long-term S&P 500 positions. Its FCA compliance adds a layer of security and trust for UK users.
eToro vs ISA Platforms for S&P 500 Investing
| Feature | eToro | Trading 212 ISA / HL / AJ Bell |
|---|---|---|
| FCA Regulated | Yes | Yes |
| Can Buy S&P 500 ETFs | Yes | Yes |
| Offers Accumulating ETFs | Limited (mostly distributing US ETFs) | Yes (CSP1, VUAG, etc.) |
| Commission-Free | Yes | Varies (T212 yes, others no) |
| Fractional Shares | Yes | Yes (most platforms) |
| Minimum Investment | Very low | Low |
| Supports Stocks & Shares ISA | No | Yes |
| Dividend Reinvestment | Manual | Auto (ACC ETFs) |
| Best For | Beginners wanting simplicity and access to US ETFs | Tax-efficient long-term investors |
2. Choosing the Right S&P 500 ETF
2.1 What S&P 500 ETFs Are and How They Work
An ETF tracking the S&P 500 is designed to replicate the performance of the index. It contains shares from all 500 companies in the proper proportions, allowing investors to gain broad market exposure with a single purchase. eToro offers several S&P 500 ETFs, each designed slightly differently. They all aim to track the same index, but their handling of dividends, fees, and structures may affect long-term performance. Understanding these differences is essential because the ETF you choose influences how your investment grows and how returns are compounded over time.
2.2 Best S&P 500 ETFs Available on eToro
eToro lists some of the most well-known S&P 500 ETFs, such as the Vanguard S&P 500 ETF (VOO), SPDR S&P 500 ETF (SPY), and iShares S&P 500 ETF (IVV). These ETFs are US-listed but easily accessible to UK investors through eToro. Vanguard’s VOO is known for low fees and efficient tracking, making it a popular long-term choice. SPY is highly liquid and often used by active traders due to its tight spreads. IVV is another cost-efficient option with strong historical performance. As all three track the same index, your decision usually comes down to fees, ETF provider reputation, and preference for long-term or frequent trading. eToro provides detailed information on each ETF, allowing you to compare them before investing.
3. Accumulating vs Distributing ETFs
3.1 Understanding Accumulating ETFs
Accumulating ETFs reinvest the dividends earned from S&P 500 companies back into the fund automatically. This creates a compounding effect, where your investment grows as dividends continuously increase your overall position. Although eToro primarily offers US-listed ETFs, which typically distribute dividends, UK investors can still achieve long-term compounding by manually reinvesting payouts. Accumulating ETFs are popular among long-term investors because they simplify the process and steadily increase value over time without requiring active management. This makes them an excellent choice for anyone focused on building wealth gradually.
3.2 Understanding Distributing ETFs
Distributing ETFs pay dividends directly into your eToro account as cash. From there, you can choose to reinvest, withdraw, or allocate the funds to other investments. Many S&P 500 ETFs on eToro follow this model because US funds often distribute dividends quarterly. Distributing ETFs offer flexibility and transparent income reporting. They are useful for investors who want regular payouts or seek to diversify using dividend income. Although dividends may be subject to withholding tax, eToro provides clear data on expected yields and payment schedules. For UK investors who prefer direct control of dividend cash flow, distributing ETFs provide a straightforward way to manage income while still tracking the S&P 500.
4. Using an ISA or Investing Directly Through eToro
4.1 The Role of ISAs in S&P 500 Investing
An ISA is typically the most tax-efficient way for a UK investor to invest in the S&P 500. Gains, dividends, and withdrawals inside an ISA are tax-free, which significantly boosts long-term returns. However, eToro does not currently offer a traditional Stocks & Shares ISA for ETFs. This means investing through eToro takes place in a standard investing account. While this is not as tax-efficient as an ISA, many investors still choose eToro for its simplicity, zero-commission structure, and broad ETF availability. If tax efficiency is your top priority, you may consider holding S&P 500 ETFs in an ISA on platforms like Trading 212 or Hargreaves Lansdown. Otherwise, eToro provides a convenient, user-friendly alternative.
4.2 Why Many UK Investors Still Use eToro
Despite the lack of an ISA option, eToro remains one of the most widely used platforms in the UK for S&P 500 investing due to its ease of use, accessibility, and broad asset selection. Investors prioritising simplicity, low minimum investments, fractional shares, and a modern interface often find eToro a better starting point than traditional brokers. For many UK users, especially beginner investors, the convenience and features outweigh the tax benefits of an ISA. Additionally, eToro’s expansive range of US ETFs and seamless buying process make it ideal for those new to global investing.
5. Buying Your S&P 500 ETF on eToro
5.1 Depositing Funds into Your eToro Account
To get started, you must fund your eToro account using your preferred payment method. UK investors can deposit money via bank transfer, debit card, or supported e-wallets. Bank transfers usually offer the highest limits and lowest fees. Once funds arrive in your eToro balance, you can begin searching for S&P 500 ETFs. The deposit process is quick, and eToro provides transparent information on minimum deposit requirements. It also supports GBP deposits, reducing unnecessary conversion costs. This streamlined funding system makes it simple for beginners to prepare for their first S&P 500 purchase.
5.2 Placing Your Investment Order on eToro
Once funded, type the ETF name or ticker into eToro’s search bar, such as VOO, SPY or IVV. Click on the asset to open its information page, where you’ll see charts, stats, and recent performance. Select the “Invest” button, choose either a monetary amount or number of units, and confirm your order. eToro supports fractional shares, allowing you to invest even if ETF units are expensive. After placing your order, the ETF will appear in your portfolio, where you can track performance, dividend payouts, and growth over time. The process is designed to be clear, guided, and suitable for first-time investors.
6. Developing a Long-Term Investing Strategy
6.1 Using Dollar-Cost Averaging on eToro
Dollar-cost averaging is a disciplined investment strategy where you invest a fixed amount regularly—often monthly—regardless of market fluctuations. eToro allows you to manually implement this strategy by making monthly deposits or purchases. This approach reduces the pressure of timing the market and encourages consistency, which is crucial when building long-term wealth through the S&P 500. By investing gradually, you benefit from buying during both market peaks and downturns, reducing overall volatility in your average purchase price.
6.2 Building a Buy-and-Hold Portfolio
The S&P 500 performs best when held over long time frames, often 10–20 years or more. Using eToro, you can easily build a buy-and-hold portfolio by purchasing your chosen ETF and avoiding frequent trading. The S&P 500 has historically recovered from downturns and produced strong long-term growth. By maintaining discipline and allowing compound growth to work, UK investors can build substantial wealth over time. eToro’s portfolio tracking tools make it easy to monitor long-term performance without unnecessary trading.
Conclusion
Investing in the S&P 500 from the UK has never been more accessible, and eToro offers one of the simplest pathways for beginners to get started. Whether you are building a long-term retirement portfolio or diversifying into global markets, the S&P 500 provides broad exposure to leading US companies and sectors. eToro’s user-friendly interface, fractional shares, and commission-free ETF investing make it particularly attractive for new investors who value ease of use and transparency.
While eToro does not offer a Stocks & Shares ISA for tax-free investing, its convenience, accessible ETF options, and modern tools still make it a strong choice for many UK investors. When combined with a disciplined long-term strategy such as dollar-cost averaging or buy-and-hold investing, the S&P 500 can play a key role in achieving long-term financial growth. With the right ETF, consistent investing habits, and an understanding of how the platform works, UK investors can confidently begin building wealth through one of the world’s most trusted market indices.
FAQs
1. Can UK investors buy the S&P 500 through eToro?
Yes, UK investors can buy S&P 500 ETFs on eToro, including popular options like VOO, SPY, and IVV. You cannot buy the S&P 500 directly, but ETFs make it easy to invest in the full index. eToro offers commission-free ETF trading, simple account setup, and fractional share purchases, making it accessible even for beginners.
2. Is eToro safe for investing in the S&P 500?
eToro is fully regulated by the Financial Conduct Authority (FCA) in the UK, which ensures it meets strict standards for investor protection, security, and financial transparency. While all investing carries risk, eToro provides a secure and well-regulated environment for buying S&P 500 ETFs.
3. Which S&P 500 ETF is best to buy on eToro?
The most popular choices are Vanguard’s VOO, SPDR’s SPY, and iShares’ IVV. All track the same index but differ slightly in fees and structure. VOO is known for low fees, SPY is highly liquid, and IVV offers strong tracking efficiency. Choosing the right ETF depends on your long-term goals and investment style.
4. Does eToro offer an ISA for S&P 500 investing?
eToro does not currently offer a traditional Stocks & Shares ISA that can hold S&P 500 ETFs. This means investments made on eToro are subject to standard tax rules. If tax efficiency is a priority, platforms like Trading 212, Vanguard, or Hargreaves Lansdown may be more suitable for holding S&P 500 ETFs inside an ISA.
5. How much money do I need to start investing in the S&P 500?
With eToro, you can start investing in S&P 500 ETFs with as little as a few pounds thanks to fractional shares. This makes it accessible for beginners who want to start small and gradually build their investment over time through strategies like dollar-cost averaging.
6. Is long-term investing in the S&P 500 a good idea for UK investors?
Historically, the S&P 500 has delivered strong long-term returns, typically averaging 8–10 percent per year over decades. While short-term volatility is expected, long-term investors often benefit from compounding, diversified exposure, and the overall growth of the US economy.
